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Marketing Management

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Marketing Management

The Marketing Management program teaches students essential strategic and analytical capabilities besides digital skills needed to succeed in current marketing conditions. The curriculum emphasizes comprehensive education about consumer psychology together with research collecting methods, brand development and digital marketing systems and relational marketing solution design. The curriculum includes theoretical knowledge and practical elements from case studies and projects and internships for teaching marketing skills needed by professionals.

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Program Highlights

  • Brand Management: Focuses on building and managing a strong brand presence in the market.
  • Digital Marketing: Emphasizes the use of online platforms, SEO, social media, and content marketing strategies.
  • Consumer Behavior: Studies consumer decision-making processes and how to tailor marketing strategies to target audiences effectively.
  • Strategic Marketing: Focuses on creating and implementing long-term marketing strategies to achieve business objectives.

Job Profiles

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Marketing Manager

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Brand Manager

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Digital Marketing Specialist

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Market Research Analyst

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Product Manager

marketing-management

Sales & Business Development Manager

marketing-management

Social Media Manager

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Advertising Account Executive