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Digital Marketing

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Digital Marketing

The PGDM in Digital Marketing Management exists as a specialized educational program designed to supply skilled professionals for the developing digital marketplace. Through the program students obtain essential capabilities which enable them to construct and execute digital marketing campaigns on various platforms while supervising their development and amplification. Through the combination of marketing essentials and contemporary digital technology the program creates dynamic business leaders who excel in a digital-first business environment.

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Program Highlights

  • Social Media Marketing: Focuses on using social media platforms to engage with customers and drive brand awareness.
  • Search Engine Optimization (SEO): Involves optimizing website content for search engines to increase organic traffic.
  • Content Marketing: Focuses on creating and distributing valuable content to attract and retain customers.
  • E-commerce Marketing: Covers digital marketing strategies to drive sales on online retail platforms.

Job Profiles

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Digital Marketing Manager

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SEO/SEM Specialist

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Social Media Manager

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Content Marketing Strategist

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Performance Marketing Analyst

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Web Analytics Consultant

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Email Marketing Specialist

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Digital Campaign Manager