Marketing as a specialization has always been the most preferred specialization of business management students. Marketing not only includes aspects such as branding and advertising, which help drive revenue for large corporates, but it also includes aspects such as “bottom of the pyramid” marketing and marketing to subsistence markets.
In an organization, the marketing department spans across various areas such as advertising, public relations, marketing research, promotion, sales, digital marketing, marketing analysis and consulting. With increasing business competition, companies need to increase their sales, marketing efforts and investments, which in turn creates huge job opportunities for business management students.
Market Research
Promotional Campaigns
Marketing Strategies
Monitoring & Evaluating
Electives
MARKETING MANAGEMENT
- Consumer Behavior
- Sales & Distribution Management
- Strategic Marketing Management
- Integrated Marketing Communication
- Marketing Research
- Brand Management
- Digital Marketing
- Services Marketing
- Customer Relationship Management
- International Marketing Management
- Retail Marketing Management
- B2B Marketing
Salient Features
MARKETING MANAGEMENT
It equips students with the necessary knowledge and techniques that will enable them to successfully solve a broad set of marketing problems.
Participants get frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through workshops, projects, internships, and guest sessions organized on campus.
A wide range of career possibilities makes this specialization a perfect fit for aspiring marketing managers and product developers in today’s fast-moving and diverse marketplace.
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